News and Events

2021-06-02 00:00:01

MRU Reputation Survey: Great Conditions to Study & Work, Affordable Tuition

13990 For the 2nd year in a row, Mykolas Romeris University (MRU) has been conducting an image and reputation survey to assess the expectations of target audiences and it indicated that many think MRU has good conditions for combining studies and work along with affordable tuition.

Although universities are not business companies, an institution's reputation determines where youth decide to choose to study both in higher education and specific studies. Compared to other major Lithuanian universities, the KOG Institute of Marketing and Communication Sciences survey, indicated that only MRU's reputation index strengthened among students.

According to Jurga Strimaitienė, Head of MRU's Communication and Marketing Center, MRU's Reputation Index is the highest among pupils of 10th-12th grades out of 4 researched interest groups (10-12 grade students, their parents, students and public and private sector employers). In a year, the reputation index increased from 75 to 83 points (the value of the index can vary from 0 to 100 points).

“Mykolas Romeris University has a much stronger image as a modern and contemporary university and for high quality of studies in this target group. Compared to other large Lithuanian universities, only MRU's reputation index has strengthened among students,” said Strimaitienė.

Positive changes in opinion about MRU are also noticeable among surveyed employers. “Although the change in the MRU reputation index was not so significant, Mykolas Romeris University is most associated among those universities surveyed, with good conditions for studying and working and affordable tuition fees. In the target group of employers, these aspects are visible as one of the distinctive features of MRU,” said Strimaitienė.

At the request of MRU, the KOG Institute conducted a study of the image and reputation of Lithuanian universities in April 2021. In total, over 1,200 respondents from target audiences (pupils in grades 10-12, their parents, students and public and private sector employers) responded online.